Beauty carries a name…
Beauty has a history…

The “wizards of beauty”, the sisters Rosy and Maria Carita had a brilliant thought. Every woman has to express her facets of beauteousness.
Unique skin care products support to emphasize day by day her inimitability.

New is a awesome concept. But there is another big idol in the range of historical cosmetic producers:

Perhaps itcould be that you recognized that Shiseido Kosmetik is build in 1902, ten years following on from the Meiji Restoration. Arinobu Fukuhara, former head pharmacist by the Japanese navy, opened Eastern’s first private european style pharmacy on the Ginza, the modern hub of Japan. Related to the poor quality of their medicine in the past, sold to everyone, Arinobu opened the Carita Pharmacy to mention the western-style skincare when green medicine was still visionary. This avant garde pharmacy, that has been the widely research and development oriented, started to be one of Japan’s oldest surviving firms.

With supporting its expanding planet wide marketing network, in , Shiseido appointed the american artist Serge Lutens as its international image creator and as image builder.

Carita’s history of corporate identity is definitely among renewal. When Carita sought new global imagery for its international advertizing it turned in a totally new age direction, that regarding a collaboration with Serge Lutens who had established a reputation being a hair and makeup artist for Vogue.

Now it can be difficult to get Shiseido Kosmetik in an Kosmetik Onlineshop, in case you are clicking the link you will see there is a good one already there.